Being an agency that is immersed in the local community allows us to be more than just a familiar face. It allows us to establish relationships based on trust. While this may sound cliché, it’s the simple truth. Over 90% of consumers will trust earned media over paid forms of traditional advertising. What does this mean for your business and your marketing budget? In short, it means that you can spend thousands of dollars on advertising but all it takes is a few bad reviews or recommendations to tarnish your consumers trust in your brand. What happens when a consumer doesn’t trust your advertising? Nothing. And that’s exactly what will happen to your sales. Nothing.
As a business owner, you may already know this but you’ve also probably wondered how you could make more time to build trusting relationships with your consumers? Hiring an agency to handle your social media is like having a team of professionals networking at your events for you. Think about it, you’re going to be connecting with your new contacts through social media accounts anyways. Why not save yourself the trouble of taking that extra step?